People around here,…or maybe everywhere,…

Mindset

It’s been more than two months since I started my journey of enterpreunership. It has been a rough ride ever since. But I have learnt more in these two months than I can remember about business from school.

There are no frameworks in ground zero. No fancy terminologies about an oraganisation. There is no business plan, nor are there financials. All the jargon learnt over 18 months at a business school suddenly pale into insignificance. They do not make sense to your customer when you are starting from the bottom. People do not want to look at cash flows after five years nor are they looking at growth in non-traditional terms. People seem to have developed habits and they do not want to break them in the eye of uncertainty. The biggest obstacle, as always, in a matter of human development, is mindset. The driving goal is utility.

The conundrum is that utility in a non-traditional fashion takes time to make itself evident. But habits does not let us peer into the crystal of imagination. Now someone tell me what comes first.

Photo courtesy:

http://www.colourlovers.com/palette/87838/no_mindset.

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